About CultureX
Founded in 2020 and headquartered in Cambridge, Massachusetts, CultureX provides advanced cultural analytics using AI its co-founders Don and Charlie Sull developed at MIT.
CultureX pioneers direct listening, analyzing employees' natural language for cultural insight. We have developed a solution that overcomes the shortcomings of other approaches to cultural measurement (e.g., Likert surveys, Gen AI summarization) and allows the end user to understand culture with unparalleled insight and trustworthiness.
Meet Our Founders
Don Sull
Co-Founder, CEO
Dr. Donald Sull is a Professor of the Practice at the MIT Sloan School of Management, where he directs the Measuring Culture project and is the course head for the Competitive Strategy course. Don was formerly a Professor at Harvard Business School and London Business School, and received his bachelors, masters, and doctorate degrees from Harvard University.
The Economist named him "a rising star in a new generation of management gurus" and identified his theory of active inertia as an idea that shaped business management over the past century. Fortune listed him among the ten new management gurus.
He has advised top teams and boards of more than fifty Fortune Global 500 companies, as well as non-business organizations ranging from the Bill and Melinda Gates Foundation to the Naval Criminal Investigative Service (NCIS) and the Sultan of Oman.
Charlie Sull
Co-Founder
Charlie Sull is a globally recognized expert in corporate culture and AI. He is the co-creator of the most-read series in MIT Sloan Management Review history, Measuring Culture, with a readership of millions of professionals. At CultureX, he has worked closely with the C-Suites of dozens of the world's leading companies to meet their cultural needs with advanced solutions.
The co-author of a Harvard Business Review cover story but also a New York Times bestselling comedy novel, Charlie regularly speaks publicly about culture and AI. Undoubtedly one of the world's most passionate cultural measurers, Charlie dreams about cultural measurement on a regular basis.
When he is not working on CultureX, you can find Charlie listening to the Beatles, watching Premier League football, or taking his cavapoo Chester for a walk on Harvard's campus.
CultureX's proprietary AI maintains the integrity of cultural insight at scale, allowing the end user to reliably understand culture across hundreds of nuanced dimensions that impact both the employee experience (e.g., respect) and strategy execution (e.g., agility). We provide high-resolution lossless compression of cultural information from employee feedback at scale. This approach also provides levels of transparency and trustworthiness unobtainable with most black-box generative AI.
Use cases of CultureX's culture AI include job matching, attrition reduction, cultural improvement, leadership development, M&A culture fit, and the next generation of HR Tech solutions such as an AI consigliere that provides leaders in a firm with high-quality, tailored insights they need to do their job.
CultureX Thought Leadership Featured In
